DeBeer by Valspar Automotive launches a new brand look

MINNEAPOLIS � Valspar Automotive announces a new look for the DeBeer Refinish brand. Customers will begin to receive products with new labels starting in September.

The DeBeer Bear is moving forward as a symbol of DeBeer�s dedication to the future of coatings and color technology. The restyled product labels display a deeper chroma and are color-coded by product type.

The new look will be on display at the Valspar Automotive booths at SEMA, 23513 in the Central Hall and 11066 in the North Hall.

�We are very excited to announce this refreshment of our brand. The DeBeer Bear has long been a reliable image in the automotive industry; we wanted to honor our heritage but look forward towards the future,� said Gerard Oldenhof, Global Marketing Director, Valspar Automotive.

For additional information about DeBeer Refinish, visit www.de-beer.com.

For additional information about Valspar Automotive, visit www.valsparauto.com.