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House of Kolor Launches Redesigned Website

House of Kolor, a Valspar Automotive brand, has launched a redesigned website developed "to be every painter's guidebook to the world of kustom painting."

Brand Manager Gina Mahan said the site was designed with ease of use as the primary objective.

"The new site allows body shop owners and painters to get what they need faster," she says. "It contains a lot of great information, and at the same time, it's very easy to navigate. So it's the best of both worlds. And as you'd expect from a House of Kolor site, it has striking photos and images of custom cars and motorcycles that will make people want to visit the site again and again."

The site features the following elements:

  • Comprehensive information at your fingertips: Products, purchase information, tips, tricks and inspiration. "The sooner you can get an answer to your kustom question, the sooner you can get back to the garage."
  • Search with any device: Whether you're working on a desktop, laptop, tablet or phone, you'll get the same seamless, easy-to-navigate experience.
  • Pick your "kolor:" Find the perfect match for your project by browsing a seemingly endless array of kolors.
  • House of Kolor distributors: Features a comprehensive interactive list to find a distributor near you.

The site also allows painters to easily find a formula and access technical information. In addition, it features a large sampling of social media posts and an online store to purchase your favorite House of Kolor merchandise

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