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We researched it
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a lot before we decided
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to make this switch.
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We researched the products,
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how people felt about the products.
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They were looking for someone,
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a strategic player that was going to
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help them grow and take their
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business to the next level.
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We were able then to dig a little
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bit deeper by asking some probing
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questions of what their concerns
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were and where they wanted to go and
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how we could possibly fit some of
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our tools and offerings into what
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they currently were looking for.
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I like the way that they did
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approach us.
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It was not pushy.
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Ellis was looking for a true
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partner.
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We came in and
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showed that we could deliver on what
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their expectations were.
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That was from every level of the
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organization, from our sales
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team down at the local level,
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all the way up to our CEO.
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We converted close to 80 shops
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over two weekends.
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Period.
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We had support from all over the
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country with 40 plus tech reps.
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We had our local and regional
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account managers just ready
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to go every day.
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The training center personnel
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stepped it up exceeded
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all of my expectations exceeded
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all the customer expectations which
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trickle down out to the collision
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repair world.
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This Ellis conversion was all
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about team preparedness.
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We worked tirelessly,
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weeks and weeks in advance, getting
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a game plan together, putting the
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pieces together, but we did that.
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As a group.
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Jeff had brought us all in as
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one group, one team, one
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vision.
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Hey, this is the Sherwin-Williams
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company. These are the people that
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will support you in addition to
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me.
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So far. In this relationship.
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Sherwin-Williams has honored
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everything that they promised,
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people buy from people.
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Relationships are important.
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Maintaining those relationships,
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doing what you say you will do.
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The expectations that we
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both set as organizations,
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both the Sher-Williams Company and
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Ellis Color Supply and what
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we can do together to continue
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to grow in the DFW
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Metroplex and across
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the state of Texas together.
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I'm proud to be a part of it.
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