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DeBeers Product Family

DeBeer by Valspar Automotive launches a new brand look

MINNEAPOLIS — Valspar Automotive announces a new look for the DeBeer Refinish brand. Customers will begin to receive products with new labels starting in September.

The DeBeer Bear is moving forward as a symbol of DeBeer’s dedication to the future of coatings and color technology. The restyled product labels display a deeper chroma and are color-coded by product type.

The new look will be on display at the Valspar Automotive booths at SEMA, 23513 in the Central Hall and 11066 in the North Hall.

“We are very excited to announce this refreshment of our brand. The DeBeer Bear has long been a reliable image in the automotive industry; we wanted to honor our heritage but look forward towards the future,” said Gerard Oldenhof, Global Marketing Director, Valspar Automotive.

For additional information about DeBeer Refinish, visit

For additional information about Valspar Automotive, visit

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