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Vescio's Customizing and Restorations Wins "Outstanding Paint" at Autorama Detroit 2016

1947 Ford Truck Painted Exclusively in Valspar Refinish

MINNEAPOLIS, MN (March 11, 2016) - Valspar Automotive, a leading provider of auto refinishing products that offer best-in-class color matching and performance, is pleased to announce that Vescio’s Customizing and Restorations in Rogers, Minn., has won “Outstanding Paint” at Autorama Detroit 2016 with its 1947 Ford pickup truck. The vehicle is finished exclusively with Valspar Refinish products.

The big farm truck with a wood box was in a state of disrepair before the owner partnered with Vescio’s to refurbish the vehicle.

“Originally, we were just going to fix it up and make it useful, but as we started digging in, we decided to make it a show car,” said owner and operator, Bo Vescio. “We had a couple ideas, and saw some that had been done with finished boxes and realized that was the way to go.”

Bo and his team at Vescio’s took it from there, completing the project in two years. The truck features a rebuilt rear frame, new steel box, custom nickel plating and chrome work. The interior was updated by Dan Weber and Weber’s Custom Interiors. The truck sports a factory Ford Cinnamon 2010 series color, painted with Valspar Refinish 999 Basecoat and finished with Valspar AC4400 HS Clearcoat.

“We’ve been using Valspar Refinish for the past five years,” Vescio said. “We have used many other products, but nothing compares to the cost point and quality from Valspar. We’re comfortable using this product on our customer’s vehicles and they love it.”

2016 was Vescio’s seventh year at Autorama Detroit. He says having the chance to participate in the show is an exceptional experience.

“Just being able to stand back and hear people talk about your build and how much they like it is really rewarding,” he said. “There were 600 entries, so to win ‘Outstanding Paint’ is a dream. We feel pretty honored, and our client is very happy.”

“National car shows, such as Autorama, offer master refinishers like Bo Vescio an opportunity to show how dedication and hard work can create a true work of art,” said Laura Yerkey, marketing director — Americas. “We are proud to have Vescio’s Customizing and Restorations use our products and are excited to see where they go from here.”

For more information about Valspar Automotive, please visit For more information about Vescio’s Customizing and Restoration, please visit

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About Vescio’s Customizing and Restorations
Located 30 minutes West of Minneapolis, Minn., Vescio’s Customizing and Restorations has been taking of customers’ dreams and making them reality with award-winning results since 2000. From adding dramatic flames to a soft candied finish, Vescio’s creates a vehicle that is perfectly unique, with exceptional attention to detail and dependable craftsmanship.

Valspar: If it matters, we're on it.®
Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 10,500 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2014 were $4.5 billion and its shares are traded on the New York Stock Exchange (symbol:VAL). For more information, visit

Laura Yerkey
Marketing Director, Americas
+1 330-832-4266

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